Currently working for BMW GROUP Japan
with a permanent residency in Japan.
Swiss citizen born September 13, 1977
in Munich, Germany.
Studied with Living National Treasure Kiichiro Masumura, Sayoko Eri, Kazumi Murose,
art director Ikuo Amano, filmmaker Beat Takeshi, worked with architect Jun Aoki, Kengo Kuma, artist Nobuyoshi Araki, and other inspiring artists, intellectuals, leaders, and thinkers
EXPERIENCE
2022-Present
Manager
Marketing and Customer
BMW Financial Services
BMW GROUP Japan, Financial Services
Marketing and Customer Management
for the brands BMW, MINI and Rolls Royce
Sales Funnel Management, Customer Experience and UX/ UI, AI development, Retail Asset Management, Dealer Incentive Sceam, Dealer Event Management, New Digital Solutions and Online Sales, CRM Management, NSP and highly personalized Campaign Management.
EDUCATION
2006-2009
Doctor's Degree
(Doctor of Cultural Property)
Tokyo University of the Arts
Summa cum laude
Thesis: The Kodaiji gold lacquer techniques of Atsuchi-Momoyama period- a research on the collections of the Tokyo National Museum, the Naumann Collection and the Kodaiji Temple in Kyoto
Reconstruction of a lacquer box in 3DCG and real lacquer
Studying under the living National Treasure Lacquer Artists Masumura Kiichiro, Kazumi Murose and living National Treasure of Kirigane (cut gold leave) Sayoko Eri
Taking classes with Katsuhiko Hibino (Contemporary Art), Takeshi Kitano (Film), Ikuo Amano (Art Direction)
Employed as teaching assistant in 2008/2009
2004-2006
Master's Degree
（Conservation of Cultural Property)
Tokyo University of the Arts
Summa cum laude
Thesis: A technique called Nagasaki Raden- Export lacquer techniques for the export in Edo Period
Studying with the living National Treasure Lacquer Artist Masumura Kiichiro and living National Treasure of Kirigane (cut gold leave) Sayoko Eri
Taking classes with Katsuhiko Hibino (Contemporary Art), Takeshi Kitano (Film), Ikuo Amano (Art Direction)
Research on the export lacquer art collections of Philipp Franz von Siebold in the State Museum of Ethnology Leyden, Netherlands and Bavarian State Museum of Ethnology in Munich, Germany and more. Reconstruction of a lacquer box for perfume bottles manufactured for the export market.
2019-2022
Digital Marketing Manager
Brand Management BMW
BMW GROUP Japan, Brand Management BMW
BMW Website and Roll-out Management (Brand, Product, Online Sales)
BMW M, Motorsports Festival, DTM & Super GT ( M- Town online contents, global campaigns), Safety Campaign,
Setouchi Triennale Sponsorship and Art Car, withBMW (online contents tie up with Discover Japan, Present campaign supporting Japanese Craftsmen)
BMW Social Media Management
Media management, Precision Marketing, Content management
SDG targeted Sustainable Corporate Branding
BMW GROUP Environmental, Sustainability Contents & Campaigns
2012-2019
Producer,
Global Brand Marketing Manager
Toyota Global Motorsports, Motor Show (online contents, global campaigns)
Toyota Dream Car Art Contest, Toyota Global 'Universal Street Games' (online contents, global campaign, real event)
Toyota Global Environment, Sustainability Contents, Campaign
Toyota Global, global tagline, vehicle naming, 'Connectivity' online contents, campaign Toyota Global Social Media (Facebook, Instagram, Twitter, YouTube)
Toyota Global, Prius Plug-in Hybrid Drive Campaign, Prius 4th Generation, Prius PHV, C-HR, Supra global launch campaigns, Start Your Impossible Social Media Campaigns (Olympic, Paralympic online campaigns) These campaigns won two Gold, two Silver, one Bronze Lion at Cannes in 2018 utilizing the Toyota Global SNS assets
Awards
President Award
Apr 2018 Special Award-Corolla HB, Supra launch campaigns
Apr 2017 Bronze Award-Prius PHV , C-HR launch campaigns
Apr 2016 Silver Award- Integrated Global Campaigns
(4th Generation Toyota Prius , Feeling the Street ( 2018 renamed Universal Street Games), Toyota Dream Car Art Contest);
Bronze Award- Motor Show (Best Online Campaign Integration);
Special Award- International recognition through several awards
Apr 2015 Silver Award- Toyota Global Feeling the Street Campaign (2018 renamed Universal Street Games)
Bronze Award- Viral Video Online Campaigns
Special Award (WES)
Apr 2014 Silver Award (WES )
Cannes Lions Masters of Creativity, Gold Award
Jun 2015 Certificate of Honour
Cannes Lions International Festival of Creativity
2015 Webby Winners
Mar 2015 Webby Awards
Best use of Social Media (Honoree)
Online Film & Video Viral (Honoree)
2011-2014
Free Researcher
MUSEUM FUER LACKKUNST, BASF
Research on the lacquer art of Hakuo Iriyama, exhibition catalog,
all Japanese translations in 'Lacklegenden'
2011-2012
Free Researcher
HERMES INTERNATIONAL
Research on the companies history and production of a flower base in Japanese dry lacquer technique ( black and gold) for the roof top garden of the headquarters in Paris
2009-2011
Curator
SHISEIDO
Curator, Culture Department
In charge of Shiseido Gallery, international and domestic exhibitions, catalogs, public events, PR, website
2006-2009
Conservator
2001-2002
Conservator
HISTORICAL MUSEUM BASLE
Conservator, Oil Painting and Wooden Sculpture Department
Restauration and conservation of medieval and baroque artifacts
COMPANIES
SKILLS
Google AdWords Certified
Facebook Blueprint Certified
Curator License - Japanese Government
Member
Adobe Marketing Cloud - Proficient
Shade - Proficient
Microsoft Dynamics - Proficient
German - Native
Japanese - Business Proficiency Test
English - Business Level
Latin - Proficiency Certificate
Sufficient communication skills in French, Italian and Spanish
PUBLICATIONS
Japanische Lackkunst für Bayerns Fürsten: Die japanischen Lackmöbel der Staatlichen Münzsammlung München
Aug 12, 2011
Staatliche Muenzsammlung Muenchen
PhD Thesis
桃山時代における高台寺蒔絵の意匠と技法 : 東京藝術大学大学美術館所蔵「秋草蝶蒔絵料紙箱」の再現模造制作を通して
Apr 2009
Tokyo University of the Arts